Studio Moya

General information

The Moya Story

What do we do?

Design is about story telling and we at Moya celebrate the handcrafted traditions of India in a sustainable ecosystem. The aesthetics of the label are rooted in building a future from our past and embracing innovation with art.
A Zeitgeist of the age old Craft
traditions of India,our products narrate the story of the makers and their journey through history into the future.
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Enthused by this thought our products echo individuality & craftsmanship curating the
experiences and a story of art through time, an international style that is Made in India.

We invite you to become Patrons of Art that resonates luxury in Crafts across the
categories of Apparel, Accessories and Décor.
Get your style, Create a trend, that is timeless because it is truly yours.

Why do we do what we do?
“Recognizing the need is the primary condition for design” - Charles Eames

There was a time when craftsmanship was a way of life. Everyday requirements paved
way for arts that not only sufficed the needs but also adorned the surroundings. These
handicrafts were made using natural resources at a time when the term 'sustainable'
was not even coined. But with industrialization, these crafts and the craftspeople faded
into oblivion as they could not comply with contemporary needs of competitive markets.
“The crafts could not evolve like the consumers did and that is where the need arises.”

In a world of mass commercialism, traditional crafts and indigenous methods for making
are being lost every day. Supporting local craftspeople preserves both cultures and
communities.
We have traveled far and wide across villages in India, providing necessary design
intervention and equip them with required tools and techniques helping them make
quality controlled, well-designed, functional products.
At Moya, we believe that if we can build an ecosystem where artisans can work in their
own surroundings in skills they are already familiar with and give the required output, it
would be an ideal set up. The artisans would not be forced to migrate to urban centers
to seek low-paying employment in industrial factories that tend to have poor standards
of labor and quality of life. Moreover, the traditions and skills of the region can continue
to be handed down,because it is essential for a story to be passed down from generation
to generation.
While we support artisans to run their own small businesses and create a self-sufficient
environment, improving their lives by empowering and supporting them with the basic
amenities is a part of our business.