Aldo

General information

WE DID NOT START A COMPANY. WE STARTED A CONCEPT.
MAJOR BRANDS IS A LEADING FRANCHISEE FOR PREMIER INTERNATIONAL FASHION BRANDS. WE OFFER VALUE-BASED PRODUCTS TO OUR CUSTOMERS AND GROWTH FOR OUR PARTNERS.
In 2001, the mindset of the Indian retail market was more market and less retail. The dominance of local brands, outdated formats such as garment shops, department stores and multi-branded outlets (MBOs) dominated purchase patterns, offering customers a lackluster shopping experience.
Major Brands (India) Private Limited was one of the first few retail organizations to focus on the retail of premier international brands through the exclusive brand outlets format in India. In a time where price points played a very important role in purchase decision, Major Brands took the Indian retail head on, breaking the price-point barrier with the launch of the Spanish brand Mango in Mumbai.
Perceived to be a privileged brand that catered to class vs. mass, strategic re-pricing and a highly visible promotional campaign repositioned Mango as an affordable brand and increased its customer base.
The success of Mango in India indicated the emergence of India’s growing buying power. This ushered in a slew of other international brands focusing on the Indian market. Major Brands has been the forerunner as the premier partner in India for international brands such as Mango, Aldo, Aldo Accessories, Charles & Keith, Inglot, La Senza, Okaidi, Nine West and Promod.
Major Brands now commands a position of an anchor retailer occupying a retail space of over 80,000 sq ft in existing malls and another 87000 sq ft by 2011 as well in upcoming malls for all of our international brands. Our store expansion is a result of our strong, committed long-term relationships with our brands as we provide strong marketing support, consistency, clear direction for product growth, and a true global strategy. We understand that by serving our clients beyond their expectations and creating newer opportunities for growth, our own success will follow.
Growth Highlights
By 2010 end, our total tally of stores for our existing brands will be 83.
By end of 2011,our total tally should be 48 more stores total of 131 stores.

Future Plans
We are adding more international brands to give our customers a diverse brand experience.
We are venturing into mall development, to enable us to provide the best retail space for partners and an international shopping environment to customers.