MURARI SONS JEWELLERS

General information

The Trust of Tanishq, The Spirit of CaratLane!

Since July 2016, CaratLane has joined forces with India’s most desired and largest jewellery brand, Tanishq. This takes us another step closer to achieving our shared mission - to make beautiful jewellery accessible to everyone.

The Trust of Tanishq
1. Be 100% assured about the quality and purity of our products.
2. Better accessibility - both online and in-store (including the many new ones coming up).
3. The highest standards of transparency and business ethics.

The Spirit of CaratLane
1. Our passion for creating beautiful, modern designs.
2. Our efficient STREAMLANE process that keeps our costs and prices low.
3. Our obsession with technology to create a better shopping experience.

How it all started:
CaratLane was founded with a refreshing and courageous objective – to make beautiful jewellery accessible, affordable and forever wearable.
How do we know that there’s a need for us? Simple.

We spoke to dozens of women across the country. Hundreds, actually. About their tastes. Their lifestyles. What was important to them. We discovered a crazy paradox. Despite their love for jewellery – and how important jewellery is for their personal style and individuality – most women were forced to keep their jewellery in their lockers. Where it was safe, but unwearable on an everyday basis. They were forced to choose between expensive jewellery for special occasions; and everyday jewellery that was of inferior quality and unable to project their personal style and values.

And we started CaratLane to change this.